Octink Case Study: Migration, SEO & Analytics


Who are Octink?

Octink is a leading UK signage and workspace provider based in London, specialising in large format graphic production, general signage, and interiors.

Executive Summary

Octink began working with us in March 2017, having previously never invested in SEO as a channel. There was a pending migration on the horizon in early 2017, and Octink wanted to ensure that they worked with a marketing agency that would help optimize their site and protect their existing traffic during the migration.

As a wider goal, Octink wanted a more robust focus on lead generation in 2017.

In addition to successfully supporting Octink through their migration in April 2017, we continued to evolve their marketing strategy throughout 2017 and 2018 with our work spanning technical SEO, on-page optimisation, blogging, keyword research and analysis, Google Analytics auditing and configuration and most recently, launching their very first PPC campaign.

“Working with SiteVisibility has opened our eyes to the potential of what we can achieve with SEO and more recently, with PPC. They have helped us enjoy a successful 2017, resulting in more leads & more traffic. More importantly, they’ve helped us thoroughly understand what it takes to make SEO successful and we look forward to capitalising on some of our early successes in 2018.”Mike Freely - Managing Director - Octink

The results of our work together during 2017 and into 2018 has helped Octink to achieve YoY increases in all traffic (+43.1%), organic traffic (+17.3%) and qualified leads.

Challenges

Up until March 2017, Octink had no in-house SEO experience and only limited in-house resource for supporting with new content production. Though Octink had previously attempted producing guides and case studies for their website, the content they had been producing was not optimised, and subsequently, they hadn’t experienced the increase in traffic or leads that they were expecting.

Our job was to help launch Octink’s first SEO strategy, while simultaneously helping their Marketing Manager and Managing Director understand more about the strategies and tactics associated with SEO. First, though, we needed to support Octink with a website migration during their first month working with us!

How We Helped

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Results

Overall, our work together helped Octink achieve a successful 2017, with results including:

A YoY increase of +43.1% for all traffic, 2017 vs 2016

A YoY increase of +17.3% for organic traffic, 2017 vs 2016

#1 ranking position in Google UK for the keyword “signage”

1st-page positions in Google UK for keywords including what is signage, signage design, building signage and event signage

An increased number of qualified leads for 2017 vs 2016

We’ve thoroughly enjoyed the challenge of helping launch Octink’s first SEO campaign in 2017 and we’re excited by the prospect of broadening their marketing strategy in 2018.


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