Octink: Migration, SEO & Analytics

Octink began working with us in March 2017, having previously never invested in SEO as a channel. They had a migration on the horizon in early 2017, and wanted to ensure that they worked with a marketing agency that would help optimise their site and protect their existing traffic during the migration.

As a wider goal, Octink wanted a more robust focus on lead generation in 2017.

In addition to successfully supporting Octink through their migration in April 2017, we continued to evolve their marketing strategy throughout 2017 and 2018 with our work spanning technical SEO, on-page optimisation, blogging, keyword research and analysis, Google Analytics auditing and configuration and most recently, launching their very first PPC campaign.

The results of our work together during 2017 and into 2018 has helped Octink to achieve YoY increases in all traffic (+43.1%), organic traffic (+17.3%) and qualified leads.

How We Helped

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“Working with SiteVisibility has opened our eyes to the potential of what we can achieve with SEO and more recently, with PPC. They have helped us enjoy a successful 2017, resulting in more leads & more traffic. More importantly, they’ve helped us thoroughly understand what it takes to make SEO successful and we look forward to capitalising on some of our early successes in 2018.”Mike Freely, Managing Director

Results

  • Increased Traffic

    A YoY increase of +43.1% for all traffic, 2017 vs 2016
    A YoY increase of +17.3% for organic traffic, 2017 vs 2016

  • Improved Rankings

    #1 position in Google UK for the keyword “signage”
    1st-page positions in Google UK for keywords including what is signage, signage design, building signage and event signage

  • More Qualified Leads

    An increased number of qualified leads for 2017 vs 2016

We’ve thoroughly enjoyed the challenge of helping to launch Octink’s first SEO campaign in 2017 and we’re excited to be continuing to help them grow their business in 2018.

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