Pay
per click advertising (PPC) is about getting your website placed where you
want it in the sponsored search engine listings.
Targeted, controlled and measurable
To appear in the first few positions in search engine listings, a company bids on keywords relevant to its business (e.g. "holidays in Greece"). If it has laid the highest bid for a keyword, it will generally appear first in the listing. If it has laid the second highest, it appears in second place. And so on.
The advertiser (i.e. the organisation bidding) then pays each time a search engine user clicks through to its site. If the bid is 25 pence per click, this is paid when the user is referred.
Pros & Cons of PPC
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You can achieve a no.1 position within hours
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You can control where you stand in the results
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You can start and stop your campaign at any time
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You can control the amount spent on advertising
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You have to pay for each click to your site
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Bidding wars can push prices up quickly
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Competitors with large budgets often own the top slots
How can we help you?
- PPC campaign set-up
- Keyword research & selection
- Bid & budget management
- PPC campaign optimisation
- Campaign, ROI & visitor reporting
- PPC downscaling & cost per click reduction
- PPC training
- Improving natural visibility to reduce PPC costs
Contact us to learn more about our pay per click services or request a proposal.
Want to learn more?
Check out our Info Zone where you'll find information on useful books to read and links to other PPC online resources.
