Pentasia Case Study

Increased Web Traffic for an International Recruitment Firm
“Having worked with SiteVisibility for over five years now, we are consistently impressed with the results they achieve for us. They clearly understand our business objectives and goals for the campaign. We consider SiteVisibility a strategic business partner.”

Pentasia Logo RGB Pentasia Case Study

John Doyle
Group Marketing Manager
Pentasia Group

Download the Pentasia Case Study.

Pentasia is recognised globally as the Gaming sector’s premier confidential recruitment and career consultancy. With two offices in the UK and offices in Malta, Ireland, Gibraltar, Singapore and the USA, Pentasia has a reach that is truly international that had to be reflected in the design of SiteVisibility‘s SEO campaign.

The Business Brief:

Pentasia retained SiteVisibility in order to improve both the amount of natural search traffic reaching their site as well as the rate of conversions that traffic delivered.

SiteVisibility’s Strategy:

After identifying the keywords, SiteVisibility focused on a number of targeted activities for this campaign, including:

  • Optimising page meta-data and onsite content.
  • Implemented an on-going link-building campaign.
  • International SEO consultancy
  • Competitor back-link analysis
  • Syndication of keyword rich articles and site submissions to key online directories

Achievements since 2009:

  • A 92% Increase in organic search traffic since July, 2009.
  • 45% increase of inbound links since July 2009.

Continuing Success:

  • Since July 2010, there has been a 135% increase in non-branded traffic , and a 56% increase in conversions
  • 10 of Pentasia’s keywords have remained in the number one position; 19 of their keywords are in top three positions, and 30 are on the first page.
  • Pentasia have continued their relationship with SiteVisibility for five years.
  • Pentasia now recommends SiteVisibility to other companies because of their faith in our work.