PR Tweet Sheet

WHAT IS TWITTER AND WHY ALL THE FUSS?
o METEORIC GROWTH
o UNIQUELY PRIVATE AND PERSONAL
o CONVENIENCE AND SMART PHONE
o NOT AS ‘REAL LIFE’ AS FACEBOOK
o I’M ALREADY OVERWHELMED WITH EMAIL, FACEBOOK ETC… WHY SIGN
o UP FOR TWITTER?

EXAMPLES OF SUCCESSFUL USE OF TWITTER
o ZAPPOS
o NAME CHEAP
o BB GEEKS AND GOOD PRACTICE TIPS
o GARTNER HYPE CYCLE
o SEOMOZ LINK BUILDING FOR SV

HOW PRS CAN USE TWITTER
o WHO IS ALREADY TALKING ABOUT YOU?
o PITCHING TO JOURNALISTS AT THE PERFECT MOMENT
o FINDING PERSONAL STORIES AND ANECDOTES WITH PR POTENTIAL
o ESTABLISH THE VOICE/FACE OF THE COMPANY

PRACTICAL TIPS ON GETTING MORE FROM TWITTER
o DESKTOP CLIENTS & SMART PHONE APPLICATIONS
o CHOOSING WHO TO FOLLOW AND FRIEND
o WHAT ARE RE-TWEETING, @ MESSAGES, DMS AND # TAGS?
o COMMON TWITTER PITFALLS

WHAT’S IT GOT TO DO WITH SEO?
o SEARCH MARKETING AND PR
o TOP TIPS FROM PR & SEO PEOPLE
o OKAY I UNDERSTAND TWITTER, BUT HOW CAN IT WORK FOR ME
o YOUR THOUGHTS

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