Proving Search & Social Media is central to success

The Share Centre’s Search campaign witnesses an increase of 475 per cent in new accounts opened

Social Media and Search Engine Optimisation (SEO) has become embedded in mainstream internet experience and, increasingly, business marketing strategies within the financial services industry. The Share Centre – one of the UK’s leading retail stockbrokers – has proved this to be evident and highly effective with results revealing the company has witnessed an increase of 475 per cent in new accounts opened since its campaign began in 2008.

To achieve these results, The Share Centre appointed SiteVisibility – a leading integrated search, social media and SEO company – to improve its search rankings for a range of highly competitive finance sector keyword terms back in 2007.

Using its THEME™ integrated search strategy model, SiteVisibility was tasked with improving The Share Centre’s search rankings for a range of highly competitive finance sector keyword terms. This was achieved by targeting audiences and increasing the efficiency of the paid search campaign.

Since the campaign began in 2008, results now show an increase in search traffic of 810 per cent; an increase in practice accounts opened of 667 per cent; a 38 per cent increase in non-branded organic search traffic and a 33 per cent increase in website page views.

Jason Woodford, SiteVisibility CEO comments: “I’m not at all surprised that The Share Centre has increased its revenue by 30% in the past three-years. They are an ambitious business and we’ve been able to position them as the leading players in their market online.”

Guy Knight, Sales & Marketing Director, The Share Centre comments: “Since we have been working SiteVisibility, search traffic has increased by 810%. Their ability to be agile with campaign tactics, working with our Marketing and in-house Technical teams has been key to the success. We wouldn’t hesitate to recommend SiteVisibility as a results-driven Search Agency.”

Woodford adds: “SEO for the financial sector can be extremely complex and time consuming due to the need for compliance approvals in an already competitive online marketplace. However, the long term SEO and PPC investment by the Share Centre is paying off; I think the SEO results we’ve achieved speak for themselves and it’s always a pleasure to play a part in the growing success of a client.”

Founded in 1990 to offer consumers an alternative to the complex world of investing, the Share Centre has developed a reputation as being a leader for quality investment advice, plain speaking, and fair value for consumers looking to invest in a wide variety of products and services, including stocks, shares and pensions and ISAs.

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