Whitepapers:

Disruption is everywhere and as marketers, we can’t help but find that fascinating. There aren’t many bigger disrupters to their market than Airbnb but what did they do and how?

In this whitepaper you’ll learn the secrets behind Airbnb’s growth and how hotels can adopt the mentality to succeed in the sharing economy. Download it here.

Thinking of migrating your site? The process can often be complicated and time consuming but with our SEO Website Migration Checklist you can be sure that you have all bases covered. The checklist is a comprehensive guide of everything that you should consider, with an explanation of why each step is important. Get your copy now!

Mastering Keyword Research Whitepaper

Keyword Research is integral to any SEO campaign, or as part of any digital marketing strategy for that matter. Often, Keyword Research is one of the first activities that will be undertaken and so investing time at this key stage means you’ll have a better understanding of your audience and their intentions online. The outcome = a clear, informed content strategy. Full of actionable tips, download our whitepaper to make sure you’ve got Keyword Research covered.

Resources & Guides:

40 Content Marketing Tools Guide

Content marketing is key to any digital marketing strategy and to make your job easier it’s important to invest in a number of content marketing tools to make the most of your strategy. Including both free and paid for tools, our resource, 40 Content Marketing Tools that will make your job easier in 2016 , will help you to decide which tools you should be using to enhance your content marketing efforts.

Setting Up Google Analytics Guide

Google Analytics is an essential tool for any online business owner. Learn how to set up your account correctly and ensure that you’re collecting accurate data.

Download our simple guide and follow our 9 simple steps for complete Google Analytics peace of mind.

Google Analytics Goal and Event Tracking Checklist

Struggling with Events or Goals in Google Analytics? Don’t spend hours fiddling around in Google Tag Manager and Google Analytics when Events or Goals are not working.

Start with this quick “have you checked this” checklist which covers a host of common solutions.

Often, changes are made in a Google Analytics account but they aren’t tracked. This often leads to confusion and time wasted looking into and understanding the account when someone new takes over. Download our Implementation Plan, checklist and excel template to ensure you’re tracking all changes to your Google Analytics account.

Perhaps you’ve heard of Google Tag Manager or Google Tag assistant but you haven’t had a chance to experiment with them yet?

This guide provides an introduction to these tools and the practical steps required to diagnose any Google Analytics Event and Goal tracking problems.

Download it here.

Webinars:

Accompanying our whitepaper, this webinar will help you to learn how to set up Google Analytics for your website in 9 simple steps with SiteVisibility’s Jon Hibbitt and Scott Colenutt. With step-by-step instructions, you’ll be getting meaningful insights right away!

Jon Hibbitt and Scott Colenutt recap the main digital marketing news stories from 2016 before running through their top ten topics that you should be thinking about in your 2017 marketing strategies. Watch it here.