Can
your site be found in the natural search results?
Changes to the design of your website and linking strategy could mean a higher ranking in the organic or natural search engine listings. The implementation of these changes is referred to as natural or organic search engine optimisation (SEO).
How can we help?
- Keyword Research
- SEO Audit & Consulting
- Site Architecture Optimisation
- Link Popularity Building
- SEO Training
- Ranking & Visitor Reporting
Contact us to learn more about our natural search engine optimisation services or request a proposal.
Pros & Cons of SEO
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You don't pay for each click
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You can achieve top rankings easily for niche words
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Most people tend to click on the natural listings over the sponsored ones
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It can take many months to see any results, with no guarantee of a top spot
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It's difficult to achieve top rankings with competitive words
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Google takes into account external factors such as how many sites link to you
What does SEO involve?
The following elements can make up the organic search engine optimisation process. All are relevant when it comes to a site's responsiveness to search engines:
- Website build: how a site is designed, and even the databases and content management systems being used
- Meta data: using the right keywords in the page title and meta-description tags within the HTML
- Content: is it relevant and can it be indexed
- Link popularity: does your site have enough high quality in-bound links
Ethical search engine optimisation
Many SEO companies still adopt a range of techniques that the search engines themselves frown upon. If a search engine becomes aware of any unethical SEO techniques being used, then they are quite likely to penalise your site. Site Visibility does not and will not adopt any unethical search engine optimisation techniques that can put your site at risk.
Want to learn more?
Check out our Info Zone where you'll find information on useful books to read and links to other online SEO resources.
