B to B Search Engine Marketing

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Operating in a business to business industry can be tough. Your business name may not be well known, therefore the importance of being found in a search engine for product or service related keywords is important. For example, if you sell office stationary, a business may not have heard of you but if you appear on the first page of Google for the term 'office stationary' then web searchers will be inclined to visit your site and hopefully become a valued customer.

 

Case Study

A company specialising in building control systems came to us wanting to improve the performance of their website. SiteVisibility set about improving their search engine visibility so that they could reach more of their target audience.

We focused on website optimisaiton to boost them up the natural search engine rankings. We also implemented a link popularity campaign to build up high quality inbound links. We did this by generating links to the site from industry directories and through content syndication.

 

What Services Can We Offer?

As B to B marketers oursleves, SiteVisibility understands the issues you face when trying to promote your brand, products and services in search engines like Google. However, with our search engine marketing expertise we can get your business to its rightful place in the search engines and help you generate more new high qulaity leads.

With any website, new or old, getting the right visibility in the major search engines is vital. Getting the desired presence can be achieved instantly through Pay Per Click Advertising (PPC). The targeted ads and effective copy that we produce will attract high quality visitors to your site.

Another area that should make up your search engine strategy is Search Engine Optimisation (SEO). This involves making your website appear in the natural or organic listings. Not only do users give more credibility to search results in the natural listings but you won't have to pay a fee each time your listing is clicked, unlike PPC. This process however takes more time (sometimes many months) so tying SEO in with PPC is vital.

View our full list of search engine marketing services.

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Any Questions?

If you have any questions about how we can help your business harness the power of Internet search engines then get in touch!