Your
Needs
Charities and other not-for-profit organisations often have the dilemma of the need to send out a message on the web but not having the large marketing funds to really push their messages. At SiteVisibililty we have the expertise and experience to deal with this situation and obtain targeted visitors to your website at a minimal cost.
Case Study
A leading cancer charity came to us needing to promote their website which focuses on giving support and information for those who are suffering from cancer. Although they had already achieved good rankings in the natural search results, there were still a number of keywords which they needed visibility for.
A Pay Per Click campaign was set up for our client which focussed on getting them visibility for the many other niche keywords and phrases that they did not have visibility for. The camapign which includes over 2000 keywords has increase targeted visitors by over 25% and all this has been achieved at relatively low cost.
What Services Can We Offer?
We know that not all charities have a budget to spend on PPC advertising and we can adapt easily to find other solutions to your search engine visibility issues. Optimising your site for the natural search engines through on site changes and link building can be a cost effective way of promoting your charity online.
With any website, new or old, getting the right visibility in the major search engines is vital. Getting the desired presence can be achieved instantly through Pay Per Click Advertising (PPC). The targeted ads and effective copy that we produce will attract high quality visitors to your site.
Another area that should make up your search engine strategy is Search Engine Optimisation (SEO). This involves making your website appear in the natural or organic listings. Not only do users give more credibility to search results in the natural listings but you won't have to pay a fee each time your listing is clicked, unlike PPC. This process however takes more time (sometimes many months) so tying SEO in with PPC is vital.
View our full list of search engine marketing services.
Any Questions?
If you have any questions about how we can help your business harness the power of Internet search engines then get in touch!
