Your
Needs
With most publishers the main goal of the their online publication is to provide news and information, increase subscription levels and/or generate advertising revenue.
Case Study
A large publisher of legal news and jobs wanted to compete more effectively online and use the Web to grow readership levels of its print publication and promote job listings. One of their key requirements is to ensure that their new job board is easy to locate in search engines, so that they can attract both quality candidates and advertisers.
Using a combination of PPC and SEO tactics SiteVisibility are putting together robust and practical search campaigns that are raising the profile of the brand in search engines.
The next step in the strategy is to integrate the content site with the new job board and increase subscriptions through improved search engine visibility.
What Services Can We Offer?
"With online classified advertising having grown by 62.4% to £262.2m between 2004 and 2005, and press classified revenues falling by 5.1% (Source IAB) online publishers are now looking to search to help increase visitor numbers to their online publications, so that they can generate more paying readers and sell more online ad inventory."
Damon Lightley, Account Director
SiteVisibility understands the publishers business model and has the knowledge to help publishers integrate search into their marketing and ad sales strategy. The founder of SiteVisibility was a former FT.com marketeer and therefore, understands the issues publishers face.
With any website, new or old, getting the right visibility in the major search engines is vital. Getting the desired presence can be achieved instantly through Pay Per Click Advertising (PPC). The targeted ads and effective copy that we produce will attract high quality visitors to your site.
Another area that should make up your search engine strategy is Search Engine Optimisation (SEO). This involves making your website appear in the natural or organic listings. Not only do users give more credibility to search results in the natural listings but you won't have to pay a fee each time your listing is clicked, unlike PPC. This process however takes more time (sometimes many months) so tying SEO in with PPC is vital.
View our full list of search engine marketing services.
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Any Questions?
If you have any questions about how we can help your business harness the power of Internet search engines then get in touch!
Downloads..
eRecrutiment 2.0: The Changing Face of Online Recruitment
