Your
Needs
You have a recruitment website with a job board and are looking to get job seekers, recruiters and advertisers to use your services. How are you going to get them onto the site?
Or perhaps you are in the process of developing a brand new recruitment portal, with all the competition out there how will you make yours visible?
At SiteVisibility we have hands-on experience of working with online recruiters to help them turn their job board into a revenue earner. Furthermore, as trained marketers, we're aslo pretty good at integrating search engine marketing with your other recruitment activity, which can help improve the overall peformance of your marketing campaigns.
Case Study
A sales recruitment agency came to us with a typical web marketing problem. As a niche online recruiter they needed to make sure that their target audience could easily find them on search engines like Google from day one of launch.
To help generate immediate awareness of the site SiteVisibility set up a pay per click advertising campaign using Google Adwords & Yahoo! Search. This gave them immediate visibility on the top three search engines (Google, MSN and Yahoo!) for the keywords being targeted.
Within the very first day of the PPC campaign going live, they received a lead from a major recruiter. The next step in the strategy is to refine the keyword list and look at developing a natural search engine optimisation campaign.
What Services Can We Offer?
With any job board or recruitment site, new or old, getting the right visibility in the major search engines is vital, as around 70% of job seekers use search engines to look for job postings. Getting the desired presence can be achieved instantly through Pay Per Click Advertising (PPC). The targeted ads and effective copy that we produce will attract high quality job candidates and advertisers to your site.
Another area that should make up your search engine strategy is Search Engine Optimisation (SEO or HR SEO). This involves making your recruitment website appear in the natural or organic search results. Not only do users tend to give more credibility to search results in the natural listings but you won't have to pay a fee each time your listing is clicked, unlike PPC. This process however takes more time (sometimes many months) so tying HR SEO in with PPC is vital.
View our full list of search engine marketing services.
Any Questions?
If you have any questions about how we can help your business harness the power of Internet search engines then get in touch!
Articles & Downloads..
eRecrutiment 2.0: The Changing Face of Online Recruitment
Using search engines to attract quality job seekers (HR SEO & PPC)
