Your
Needs
The travel industry is one of the most competitive when it comes to search engine visibility. There are many travel agents trying to sell a product which is easily sold online, 'holidays'. You don't need to 'touch and feel' the product so buying a holiday or flight online has become very popular thing to do on the Internet.
As a company in the travel industry your goal is to get your website prime visibility for some of the key phrases your potential customers are typing into search engines, which of course with all the competition around is not going to be easy.
Case Study
A Brighton based travel agency came to us needing to promote their website, which sells round the world flight tickets. SiteVisibility went about optimising their site for the natural search rankings and also set up a pay per click campaign in Yahoo to compliment the Google PPC campaign that had been set up by the client in-house. Within a couple of months, we had managed to get the client to the top of the search engines for 80% of their high converting key phrases.
The Yahoo PPC campaign also worked well bringing in many targeted visitors each month. So much so, that the client asked us to take over the management of their Google PPC campaign due to their concerns about the high amount they were spending each week. Instantly we were able to lower their Google PPC fees by 30% whilst also increasing the number of qulaity visitors to their site.
What Services Can We Offer?
With any travel website getting the right visibility in the major search engines is vital, as around 70% of online shoppers use search engines to research and buy travel related products. Getting the desired presence can be achieved instantly through Pay Per Click Advertising (PPC). The targeted ads and effective copy that we produce will attract high quality visitors to your site.
Another area that should make up your search engine strategy is Search Engine Optimisation (SEO). This involves making your website appear in the natural or organic listings. Not only do users give more credibility to search results in the natural listings but you won't have to pay a fee each time your listing is clicked, unlike PPC. This process however takes more time (sometimes many months) so tying SEO in with PPC is vital.
View our full list of search engine marketing services.
Any Questions?
If you have any questions about how we can help your business harness the power of Internet search engines then get in touch!
