Our pay per click advertising campaigns are designed to help you avoid the pitfalls and frustrations of setting up a PPC campaign.
You will develop practical skills to help you harness the power of PPC
marketing so that you can attract targeted visitors to your site and turn
them into profitable customers.
Beginners PPC Course
On our beginners PPC course you will learn how to:
- Develop your PPC & network strategy
- Carry out key phrase research and analysis
- Set-up and manage your campaigns
- Develop effective PPC creative
- Measure the impact of your PPC campaigns
Advanced PPC Course
On our advanced PPC course you will learn how to:
- Refine and optimise your keyword list
- Develop more effective ads and A/B test them
- Create landing pages to raise conversion rates
- Develop an effective bid strategy
- Track & measure ROI for keywords and ad groups
We focus on the Google Adwords and Yahoo! Search PPC networks only.
What are the benefits?
- Develop your knowledge and skills at your own pace
- Easy to follow guides with practical tips
- Have the ability to discuss specific issues with your tutor so you make
the right decisions
How is the course delivered?
The course is delivered online using our e-learning centre. Each candiate is given their own remote tutor for the duration of the course which they can email for training support.
Contact us to learn more.
