Pay Per Click (PPC) Services
Our PPC Services
When it comes to creating high-performance PPC campaigns, it’s more than just a numbers game.
Perhaps you’ve invested in Paid Media before and didn’t get the results you were hoping for. Or perhaps you’re just getting started. Whatever your position, we’re here to help!
Our PPC Services are all about getting to know your customers, your competitors, and the triggers that turn prospects into conversions.
At SiteVisibility, we use data-driven insights to achieve the best ROI for you and your business.
Unlike other PPC agencies or services, our Google Ads certified team will spend time analysing the journeys that each visitor takes.
Through our PPC management services, we’ll keep optimising and evolving your campaigns and find improvements to your campaigns, leaving you with a powerful PPC strategy that’ll result in more traffic, more sales and a better return on your investment.
Our Approach To PPC Management
As a PPC management company founded in 2001, we’ve got many years of experience in running successful PPC campaigns.
We apply a tried and tested approach to PPC management that ensures we achieve the marketing objectives and goals that you set. Our goal is to ensure you reach the right people at the right time, your ads are relevant, and you’re efficient with your ad-spend.
We can help you to:
Increase Website Traffic | Generate More Leads | Increase Your Sales | Boost Your Brand Awareness
PPC Case Studies:
Check out our PPC case studies below and find out how we’ve helped the likes of Posh Totty and PegasusLife below:
Our PPC Services Include:
PPC Audits & Paid Social Account Audits (Google, Facebook)
Sometimes, an extra pair of eyes is what you need on your Google or Facebook account.
With our PPC Audits or Paid Social Account Audits, we’ll highlight every valuable opportunity.
We’ll assess whether you need to add new keywords and ads, or use new campaign types or ad formats.
The end result is a PPC Audit Checklist that you can take, reference, and use to make the changes.
If you’re uncomfortable making the changes yourself, that’s not a problem either. We’d be happy to help you with implementing them.
Google Ads Management Services
Google Ads are one of the most effective ways for businesses to reach their target audience and drive more sales, and we offer comprehensive Google Ads management services that can help you get the most out of your advertising budget.
We’ll help you to create and optimise ads that are tailored to your specific business goals, whether that’s increasing website traffic, generating leads, or boosting your sales.
We’ll handle everything from creating ad copy and selecting keywords to monitoring performance and making adjustments to your Google Ads campaigns as needed.
We will also provide you with regular reporting and analysis of your campaigns, so you can see exactly how they are performing and make informed, data-driven decisions.
Our goal is to help you get the most out of your Google Ads budget, by making sure your ads are reaching the right people at the right time, and converting into leads and sales. Contact us today to learn more about how our Google Ads management services can help you grow your business.
Paid Media Account Setup / Restructuring
The structure of a Google or Facebook account is the foundation for success.
On Google, campaigns need to be grouped into tight themes, divided by Brand and Non-Brand and by Match Type. They need to have super relevant and strong ads, to express their full potential.
On Facebook, campaigns typically need to target different audiences.
Whenever we see an opportunity to improve the account, we can build a new, solid base that will be the starting point for all future tests.
PPC Optimisation
This is perhaps the most important of all our PPC services and should be at the core of every Paid Media strategy.
Every campaign type, keyword, audience and ad-format will bring different results.
Some will bring an amazing return on advertising spend, while others will prove to be less effective.
It’s our job to manage your bids to keep your assets competitive by optimising your PPC campaigns.
We’ll focus on the winning elements of the account, removing irrelevant keywords, testing new ads and campaign types, while allocating your budget to the top-performing campaigns.
Through our PPC optimisation services, we’ll make sure you stay on top!
Shopping Ads Optimisation
If you have an e-commerce website, you have a weapon at your disposal: Google and Microsoft Shopping campaigns.
Shopping Ads can show your products based on a submitted Feed, where you bid on products and product groups instead of keywords.
We select the strongest products in your inventory and notify you of any issues on the Feed.
We separate the Shopping Ad Campaigns into the most profitable groupings of products, and launch Promotion Extensions that make Microsoft and Google Shopping results even better for your audience.
Display Advertising
Display Advertising is a chance for your ads to appear on a variety of websites beyond the search results.
Choose between a wide variety of formats; from image, to video or text ads, and reach users who’ve visited your site, read content relevant to your brand, are in the market for your product category, or even those who’ve visited your competitor’s websites.
Find out more about our Display Advertising services here.
Content Amplification
Your content is your chance for your brand to shine.
When it comes to content, you spend a lot of time writing, so why not amplify your content with Paid Media?
We use social media sites like Facebook or LinkedIn, search engines like Google or Bing, or Native networks like Outbrain or Taboola, and invest extra budget into boosting your content.
By doing so, your content will reach more people and in turn, you can turn many of them into customers.
Paid Social Media Advertising
Social Networks are vital to your online strategy and we offer Paid Social Advertising on each of the following platforms:
Facebook | Twitter | LinkedIn | Instagram
Find out more about our Paid Social Media Management services here.
Remarketing / Retargeting
No website visit is ever wasted when you activate Remarketing.
We can reach people who’ve visited your site and target them with ads to invite them back to your website and complete their action.
We can also remarket on the Display Network, using images and even the exact products they’ve been looking at.
We can even remarket on the Google Search results, with bespoke text ads that increase the users’ urgency through special offers and discounts.
Contact Us About Our PPC Services
If you’d like to find out how we can help you with your paid media advertising, please don’t hesitate to get in touch. Give us a call on 01273 733433 or leave us a message via the form below. We’d love to help!