What is Digital PR?
When it comes to PR (Public Relations), people often ask what the difference between online PR and traditional PR is. In truth, there isn’t much difference. Online PR, or Digital PR as it’s also known, simply involves activities geared towards influencing media, communities and audiences using your online channels rather than through traditional printed media. As such, there are many benefits of undertaking online PR services for your business or brand.
If digital PR is done correctly, it can impact significantly on:
- Brand awareness
- Traffic to a company’s site
- Improved rankings in the Search Engine Results Pages (SERPs)
- Organic search (SEO) success
Whether your simply looking to gain coverage in the press or find yourself in a difficult situation and want to undertake reputation management, we’ll choose the right pr strategy for you.
We offer a range of online PR services that can be delivered separately or as part of an integrated digital marketing campaign depending on your business objectives or budget.
Get the Right Message to the Right Audience
When it comes to influencer marketing and outreach, we have a wealth of experience. We’re the marketing agency behind BrightonSEO, so we have a large reaching media database with journalists from around the globe and can help you build relationships with them.
Using our expertise and knowledge of effective online PR strategy we are able to pitch your content to your target audience and maximise the impact of your communications message. We’ll research and contact relevant and high authority sites, media outlets and bloggers to increase your brands awareness, generating both media coverage in front of your target audience, as well as links back to your site.
How Can Our Digital PR Services Help You?
Whether you’re looking to improve brand awareness, target new demographics or improve your online reputation, we’re the digital pr agency for you!
Depending on your budget and objectives, we can help you to create content such as press releases, collaborative guides or whitepapers. We’ll help you to improve your brand awareness through influencer marketing & use our network to outreach to your target audience. Plus, we’ll generate placements in relevant online media outlets.
But that’s not all, we’re also able to manage your public relations across all of your social media platforms and if you choose an integrated campaign, we’ll ensure that social media marketing forms a significant part of your SEO campaign.
Our Online PR Services include:
- Content research and creation
- Influencer identification and relationship building
- Online press and media relations
- Community management
- Event Management
- Online reputation management
Learn about PR with our Internet Marketing Podcast
- #366 PR & Content Strategy – Interview with Paddy Moogan
- 392 How to be More Successful at Content Marketing: Interview with Arnie Kuenn
Interested in finding out more about how we can help you? Get in touch with our digital PR team today on 01273 733 433 or contact us using the form below.