In today’s show Kelvin talks to Steve Waddington of Speed Communications about online PR. Andy is also joined today by Helen Trendell and Daniel Rowles.
Topics Covered
- Questions to ask your agency
- Multiple suppliers
- The specification process
- Wireframe diagram
- Letting designers do their job Enabling
- Integrated Search Campaigns
- SOSTAC (Situational Analysis Objectives Strategy Tactics Actions and Control)
- Increasing Leads Reduce PPC spend Making mist of reduced resources
- THEME for increasing leads (Tribes, Hook, Engaging content, Marketing, Evaluation)
- KOALA for Reduced budgets (Key word, Optimise, Add call to actions, Link internally, Approach 3rd party sites)
- CAPER for reduced resources (Content, Audience, Platforms, Engage, Repurposing)
- Squidoo Brands in public
- Posterous Email gateway for blogging
- Interview with Steve Waddington of Speed Communications
- What is the biggest challenge for PR online?
- Can all businesses adapt to online PR?
- The role of Twitter in online PR What are the best metrics tools for online PR?
- Can we learn online PR from the apprentice?
- 3 quick and easy online PR tips
- Links Helen’s white paper on Integrated Search
- SOSTAC – https://www.businessballs.com/pr_smiths_sostac_planning_method.htm
- https://ad.ly
- https://www.webshoutmarketing.net
- https://posterous.com
- Measurement Camp – https://measurementcamp.wikidot.com
- Speed Communications – https://www.speedcommunications.com
- Kelvin Newman: Email: kelvin.newman@sitevisibility.com Twitter: https://twitter.com/kelvinnewman
- Daniel Rowles: Email: danielrowles@artreview.com Twitter: https://twitter.com/DanielRowles
- Andy White: Email: andy@wireworldmedia.co.uk Blog: https://www.andywhite.org Business: https://www.wireworldmedia.co.uk Twitter: https://twitter.com/doctorpod
- Book: https://podcastingunleashedthebook.com Skype: atwhite Helen Trendell: Email: helen.trendell@sitevisibility.com