Multilingual & International PPC Campaigns
If you offer your product internationally, paid search can be a great way to promote your business overseas. Although localisation is absolutely paramount, multi-lingual international PPC can be a great way to expand your business while keeping a close eye on your return on investment.
When we’re setting up a multi-lingual international PPC campaign we go further than just translation. The direct equivalent of your English keywords may not be the keyword used in another language.
We carry out language and country specific keyword research.