SEO Keyword Research

The Keyword Research Process

Before you start changing the content of your site, you need to first find out which words and phrases your potential customers are using to find your competitors’ websites.

We have an in-depth keyword research methodology which has developed over the years through working on a huge variety of clients. Our keyword research process helps us identify the high value terms which will help improve your business’ bottom line.

Using Keyword Research Tools

There are a large number of keyword tools each with their own strengths and weaknesses. We’ve tested them all and built our own internal tools to extract the most reliable information to help us choose terms which your potential customers are using to find you and your competitors’ websites.

Your Keyphrase Suggestions

Nobody will know your business or market better than you so we utilise your knowledge to make sure we account for every keyword that your SEO campaign should be targeting.

We take these terms and phrases, expand on them, and add them to our list created from using behaviour-based tools.

Solving Problems With Keyword Queries

In addition to the methods outlined above, we always like to use our imagination to create other terms. One of the best ways to do this is to think about the problems our client’s service or products solves.

This can be in the form of questions or just common problems. For example a Mercedes garage might sell certain models but their products also could work for more generic terms like ‘luxury car’ etc.

Filling Gaps

When we’ve finished using keyword tools, brainstorming and using your keyword ideas, we will have a fairly substantial keyword list, however there will still be a number of phrases that may well have been missed out.

We go through our list with a fine tooth comb to ensure there are none we’ve over looked. Common ways to improve the keyword list is to add plurals, change word order and extend abbreviations.

Formatting & Estimating Volumes

Once we have a list of keywords, we sort them by their volume and competition to prioritise the keywords we will target when optimising your site so you can get the best possible ROI from your natural search campaign.

For more information on how keyword research is vital to a natural SEO campaign, get in touch with our team of experts.