SEO & Web Architecture

Search Engine Friendly

All kinds of issues with your site structure and architecture can cause problems in proving your relevance to the search engines.

The most common issues are:

  • Problems with spiders reading dynamic content
  • Content Management Systems duplicating content which results in search engines not knowing which pages are most important
  • Your most important pages being buried too far down your site structure or blocking search engines entirely
  • Some Ajax, Javascript and other content which makes your text completely invisible to the search engines

We’ve built up considerable experience dealing with problematic websites and making them more search friendly. We have a comprehensive site appraisal methodology to help spot and solve any problems with your site that may be impairing your search engine rankings.

Restructure & Relevance: How Do We Optimise The Structure & Content Of Your Website For Search Engines?

  • Once we have carried out extensive keyword research, the next step is to devise a plan to achieve top rankings in the relevant search engines for those search terms. This work is provided both in specifics to key pages, and as guidelines/templates for more generalised content.
  • Optimising Site Structure – Maximising the potential for a site’s content to be indexed, including optimised URLs and page names.

Areas of recommendations – Maximising various elements of a webpage such as:

  • Page titles – The “call to action” of a page or the link that a user will see in the search results. Will it be clear to the user what the client has to offer?
  • Meta descriptions – The description of the page that the user will often see in the search engine’s results page. Does it appeal to the user? Even if the influence meta data has on search engine rankings is minimal, it is still important to communicate the right message to a user through this copy. We aim not just to increase a site’s ranking in search engines and overall visibility, but aim to make your listing an appealing one. There is no use ranking in the top 10 if the title and description doesn’t appeal to the user or similarly, if there is no clear definition as to what the destination site provides.
  • Header tags – The use of header tags helps search engines define the topics/focus of the page.
  • Content optimisation & formatting – Ensuring keywords are being used in the visible on-page content and are formatted appropriately.
  • ALT tags – Identifies images to search engines and text browsers.
  • Design Layout (HTML Coding & External CSS Style Sheets) – Making sure the site content is visible to its fullest potential for search engines and users alike.

If you’d like an appraisal of how search friendly your site is, or some hands on consulting on how you can improve the SEO of your site get in touch with our team.

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