Online PR Marketing Strategy & Services

Traditional PR attempts to influence the news media, but in social media, news about your company or brand could come from many different sources, including from competitors or disgruntled customers.

By making your PR more accessible on social media, it gives you a chance to participate and lead the debate, and also compliments SEO strategies. We understand how to optimise press releases for SEO, with deep contextual links to enhance the reading experience. We see social media as an opportunity to channel content to a wider audience.

There has to be a slightly different approach to online PR. Press releases for traditional media are composed specifically for upcoming stories and editorial calendars, whereas key players in online media can be independent bloggers without editorial calendars. These publishers are much less likely to repeat information provided, opting instead to link to content and provide their own commentary. These publishers are also much more likely to appreciate a personal tone when being approached to re-publish or link to content.

Use of online PR depends on the overall social media marketing strategy. If your company or brand have news, it can be one of the best ways to get free publicity. You should make it as easy as possible to find out about that news, so if you’re wondering how online PR could work for your business then get in touch with one of our social media specialists.