Social Media & Podcasts

Technologies And Platforms

The iPod has become the most ubiquitous of consumer gadgets in the 21^st century. So common is the mp3 player it has spawned its own medium. While podcasts are by no means limited to the Apple music player, their iTunes store has become the primary distribution network of this audio format.

Much like any media, podcasts come in all shapes and sizes, with highlights of radio shows and stand up comedy amongst the most popular. However some enterprising marketers have taken advantage of the format to produce high quality content which can become an invaluable part of the business acquisition process.

Why Podcasting Is The Right Marketing Strategy For Your Business

Podcasts are relatively low cost to produce and have relatively few technological requirements; if you can find the idea for the creative you will have a great branding tool at your disposal which will attract talent and clients.

It can personalise your business, extend you influence and diversify your marketing message.

While the adoption of Podcasts has been impressive, they cannot match the run away popularity of video on demand sites like YouTube. The Google owned company has been used by 56.5 million unique users’ world wide in the last year. To put that number into some kind of perspective it’s just under the whole population of the UK. An impressive reach, even when compared to traditional media.

The ease of sharing and embedding content on external web pages has encouraged video to spread virally with a potentially limitless audience. The entry barrier is much lower than traditional media with many of the most popular clips recorded on £30 webcams – well within the budget of most recruitment marketers.