Reporting & Tracking

Measuring the effectiveness of a social media strategy/campaign can be difficult, and often traditional metrics are not the best way of gauging the success of a social media campaign. At SiteVisibility we believe the best way to track the success of a social media campaign is around metrics which are unique and relevant to your campaign. The crucial metrics for a given campaign can depend on a variety of variables including the industry, the product, the conversion, the target audience …

Reporting and tracking of social media campaigns should also take into account trends in online traffic, everything from seasonality to time zones and news events. We pride ourselves on being at the forefront of discussions about how to measure the success of social media campaigns. We can tailor reports to tell you exactly what you want to know about your social media campaign performance.