Social Media Measuring and Reporting
Measuring the effectiveness of a social media strategy/campaign can be difficult, and often traditional metrics are not the best way of gauging the success of a social media campaign. At SiteVisibility we believe the best way to track the success of a social media campaign is around metrics which are specific and relevant to your industry and your campaign.
Reporting and tracking of social media campaigns should also take into account trends in online traffic, everything from seasonality to time zones and news events. We pride ourselves on being at the forefront of discussions about how to measure the success of social media campaigns. We can tailor reports to tell you exactly what you want to know about your social media campaign performance.
Our in-house social media monitoring tool WHISPER™ allows us to gain insights into the success of our campaigns and allows us to best understand where you are being talked about and who the key influencers are. The system provides you with a complete brand overview of clean data which is in real time. From this you can actively respond and engage with your target market.
With this type of transparency, we can give our clients clear visibility of campaign success and our clients are able to measure the importance and significance of using social media.
Our WHISPER™ social media monitoring tool allows us to monitor and report on:
- Brand reputation
- Key influencers
- When and where people are talking about your brand.
- Sentiment of mentions
- Identify & answer complaints and questions
- Support online communities
- Increase effectiveness of product promotion
- Improve product development through collating customer suggestions
- Prevent, mitigate and reduce negative coverage
How can we help you?
We currently offer a range of services that can be delivered separately or as an integrated campaign depending on your business objectives or budget.
Google and other search engines are putting more and more emphasis on social signals, user generated referrals and ratings, topical content and real-time posts.
Be part of it – get in touch with our Social Media team today: 01273 733 433.