Training & Public Speaking Events
SiteVisibility recognises that sometimes businesses and agencies want to upskill their own in-house teams. In the world of search and as an agency ourselves, we’re keen that more people understand the nitty-gritty of internet marketing. We filter the noise in the world of digital marketing to distil out what’s important and help turn that insight into actionable marketing tactics. We then share that knowledge through our podcast, our blog, our training and BrightonSEO.
Look through our calendar for upcoming digital industry training events, or see our courses below.
Book your course today by calling our training team on 01273 733 433.
BrightonSEO Workshops
Takes places this year April 12th, there are also five workshops to choose from, at £350 for the day which take place a day before the conference on April 11th. If you’d like to make a bulk booking and send along several members of your team; we can offer substantial discounts for group bookings:
3 or more £300 p/p
5 or more £275 p/p
7 or more £225 p/p
Advanced Link Building Workshop
This workshop will share tips and tricks of advanced linkbuilding techniques that will work in the most competitive of sectors. Since Google seem to be constantly moving the goalposts, this workshop will give you a wider repertoire of successful ways to build the kind of links search engines will love.
Book now! 11th April, £350
Advanced Google Analytics’ Training
While most search marketers are pretty good with GA, but there’s lots more we’d all like to learn to get the most benefit out of it. This workshop will teach you about those extra features, hacks and workarounds that you always wanted to master to maximise the impact your campaign could have.
Book now! 11th April, £350
LocalSEO Training
Local search has grown so much over the past few years allowing you to reach your customers in key target areas. This training session will enable you to create and implement local SEO strategies for your campaigns. The workshop will outline some of key areas and processes of local SEO such as Google local listings as well as mobile opportunities and much more.
Book now! 11th April, £350
Mobile SEO Training
In just one day you’ll be able to master the art of mobile SEO and take advantage of all those mobile searches you might be missing out on. This training session will cover all the key aspects of mobile SEO such as design, measurement and analysis.
Book now! 11th April, £350
Penalty Recovery and future proofing SEO strategies workshop
If your site has been penalised by Google then this is the perfect training session to help you recover from it. You’ll learn exactly what an ‘un-natural’ link profile looks like as well as learning how to effectively build links that are future proof.
Book now! 11th April, £350
Video SEO workshop
The focus of the course is to train attendees with the necessary skills to be able to effective results from video SEO campaigns. You’ll learn how to get the best out of Youtube and other video sites. You’ll learn about effective campaigns as well as being able to measure their success and much more.
Book now! 11th April, £350
Bespoke Training Courses
Fundamentals of Onsite SEO:
If you’ve come across SEO before, you’ll know that a lot of what determines where you appear on Google is down to your website. This training course takes you through all you need to know to start making the changes to your site to rank better on Google and Bing. It covers how to carry out keyword research, how to optimise title tags and spot the potential roadblocks that might be preventing you from ranking on the search engines.
Fundamentals of Link Building:
It’s not just what you do on your site which helps you rank on search engines; what people say about you on other sites has a huge influence on where you rank for any search term. This workshop gives you the tools and skills required to start building the links the search engines love. It’s not geeky or techy and could make a huge difference to the bottom line of your business.
Social Media for Beginners:
We all know social media sites like Facebook, Twitter, YouTube and LinkedIn can work well to promote businesses, but what do you need to do to help them promote your business? We’ll teach you the practical steps to getting started in social media and what you need to do to start generating sales or leads.
Advanced Social Media:
Perhaps you’ve already set up your Facebook Page or Twitter account and got a few followers, but now what? We’ll take you beyond the basics and show you exactly what you need to do to take your social media to the next level. We’ll cover topics like how to track the number of leads or sales you get from social media as well as in-depth practical guides to the most popular social media sites.
Google Analytics for Beginners:
There’s a free tool out there which helps you measure how well your website is working and whether you’re getting value for money from your online marketing? Want to know if Facebook send you more sales than Twitter? Want to know which pages of your site your visitors love and which ones they hate? Want to quickly increase the number of people making sales or enquiries without getting more traffic? You can do all of these with Google Analytics; we’ll show you how.
Facebook Marketing:
Facebook is one of the most popular social networking sites and has huge potential to deliver traffic, sales and enquiries for your business but how? We’ll take you from the beginning stages of creating a Facebook Account, through how to get people to like your page all the way to create a great campaign with huge ROI.
LinkedIn Marketing:
Facebook and Twitter are great but if you work in the world of B2B Marketing you’re probably much better spending your time marketing your business through LinkedIn. Want to reach the sales directors of your ideal customers? On LinkedIn that’s an easy job. Want to demonstrate thought leadership and differentiate yourself from your competitors? LinkedIn can be a great option.
Twitter Marketing:
Twitter is the hottest social networking site out there, but how do you turn 140 character updates into paying customers? We’ll take you through the steps of setting up a company account, how to save time and be more efficient with the service, how to get your updates retweeted more frequently and spread your marketing messages further and wider.
Basics of PPC:
Pay Per Click Advertising is still one of the quicker and most cost efficient ways of marketing your business online. This course will take you through the best practice of setting up an account and how to very quickly start generating traffic that creates amazing ROI. We’ll cover how to choose the best keywords, how Google differs from Bing or Yahoo, plus extra features that will help you stand out from the competition.
SEO Copywriting:
There’s a certain style and approach to copywriting that the search engines love. If you can write your content in this way you’ll rank better on Google and the chances are you’ll get more links as well. The workshop covers how to choose the right keywords for your content and how you can include them in your copy so bother the users and the search engines love it.
If you would like more information or arrange a training session, please get in touch.
Past Events and Participant Feedback:
Travel Technology Show 2012
CAT Publications Training Courses
BrightonSEO
a4uexpo
Think Visibility
ICMA Nice
“Social Media for the Events Industry” CAT Publications Master Class
November, 2011
This course was given the following scores in a survey completed by participants after the course:
How enjoyable/interesting was the programme?
70.4% gave it the highest rating.
How would you rate the programme overall?
48% gave the course a 5/5 rating, and 48% gave a 4/5 rating.
How would you rate: Kelvin Newman’s knowledge
77.8% gave Kelvin the highest possible rating.
100% said they would recommend the course to others.
ICMA Nice
April, 2011
“Thank you very much for participating in the speaking programme at the ICMA “Classifieds: Recipes for Success” conference in Nice this past week. I hope you enjoyed meeting once again and that you made some further interesting contacts which will prove valuable in the future.
I have waded through the delegate feedback forms and I am pleased to inform you that you received a rating of 94% for relevancy with the same percentage wanting to hear more. It is no surprise that your session was one of the top overall rated sessions once again. One of the comments received stated “Kelvin Rocks!” Well done!”