SiteVisibility Podcast Interviews Keynote Speakers from Upcoming Conversion Conference

SiteVisibility’s acclaimed Internet Marketing Podcast completes series of interviews with Digital Marketing experts

SiteVisibility, a leading integrated search, Search Engine Optimisation (SEO) and Social Media agency, has utilised its popular Internet Marketing Podcast to host interviews with the keynote speakers at the approaching Conversion Conference. As media partner to the London conference, each interview features some of the world’s leading digital marketers.

This includes internationally recognised speaker and conversion expert Bryan Eisenberg; Jim Sterne, author of “Social Media Metrics: How to Measure and Optimize Your Marketing Investment; Dr Karl Blanks, co-founder of Conversion Rate Experts, and Rory Sutherland, Vice Chairman of the Ogilvy Group and Technology Correspondent at Spectator.

This specific series of podcasts focusses on the psychology of conversion rate optimisation, explaining some of the best testing tools and easy steps users and businesses can take to make more money from their websites without actually gaining increased traffic. It also discusses measuring social media and metrics, whether using tools is the right way to go about gathering data, and what exactly we should we doing with the data that we collect.

The upcoming Conversion Conference and concurrent eMetrics Marketing Optimization Summit, held at Business Design Centre London, 30 Nov – 1 Dec 2011, features two days of interactive sessions focussing on conversion and split into the key topics of persuasion, best practice, hands on and testing & tools. The conference is dedicated to anyone wanting to achieve maximum ROI from their online campaigns.

SiteVisibility’s Internet Marketing Podcast is one of the most popular of its kind in the world, downloaded by over half a million people. It has interviewed some of the most respected marketers in the world including Seth Godin. Listened to all over the world, it’s the number one podcast for marketing in most English speaking countries on iTunes and each weekly episode gets in the region of 15,000 listeners.

Kelvin Newman, SiteVisibility Creative Director comments: “We’ve long felt that we should all be paying as much attention to the traffic already coming to our sites as trying to get more, so we’re really interested in Conversion Rate Optimisation. When we saw the great speakers around the topic at the event we badgered the organisers to see if we could arrange interviews with the Keynote speakers for the podcast.”

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