Engaging
with online social networks
What is Social Media Marketing?
Social Media Marketing is a term used to encompass many different community marketing techniques including social bookmarking & networking. It also involves using Web 2.0 technologies such as blogging, photo-sharing using sites like flickr & video content sites like YouTube. Podcasts, Wiki’s, like wikipedia & virtual reality games like Second Life & World of Warcraft are all forms social media which encourage user generated content & conversation between the producers & the audience. Many of these technologies can be seized upon by businesses to market & promote their brands in a positive manner.
Social Networking
Given the increased use of the internet, social networks have helped people stay in contact with existing and make new friends. Typically a user creates a profile containing information, photos & details of their contacts. Many of the popular networks (like myspace, facebook & linkedin) can be used by businesses to create a more personal relationships with current & potential customers.
Social Bookmarking
As the volume of content online has swelled many people have looked for filter to help them find quality websites. Social Book Marking works in a variety of different way across various websites normally the users submit & vote for pages they like. They can also view pages which highlight what other people are voting for, which they can also vote for. Business can take advantage of social book marking services to help drive traffic & potential customers to their website.
How can we help you?
- Identifying communities worth interacting with
- Blog creation, promotion & optimisation
- Pod, Vodcast & widget creation & promotion
- Forum seeding and interaction
- Creating your own online community
- Online reputation monitoring
- Social media workshops and consulting
Contact us to learn more about our social media optimisation services or request a proposal.
Want to learn more?
Download our free guide on Social Media Marketing. Check out our Info Zone where you'll find information on useful books to read and links to other online resources.
