SiteVisibility Search Innovation Newsletter
November 2011

 

SiteVisibility News

We earned our third Investors in People accreditation this month, thanks to our commitment to training and development.

We also welcomed the Finance & Leasing Association, and look forward to reporting on some great results.

If you follow us on Twitter or read the blog you might have noticed that we are taking part in Movember again. We will be cultivating hair on our top lips for the whole month to increase awareness and raise money for men's health charities.

Penhaligon's are getting involved by opening up a Pop-Up Barbershop at their Covent Garden store, offering complimentary moustache trims to Movember participants. Please consider donating to this great cause on our MoSpace page.

We're really pleased to announce that we're working with Bishop's Move Removals and Scope on a new charitable project. Bishop's Move are to offer a de-clutter service to their customers, donating unwanted and abandoned items to Scope charity shops.

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Think Beyond The Click

Gopak sell lightweight, portable folding aluminium tables, chairs and staging.

SiteVisibility were tasked with increasing traffic and revenue from organic search, as well as increasing the efficiency of their paid search campaign.

Comparing the period of May-September 2011 to the same period in 2009, the following results have been achieved:

  • Revenue from non-branded keywords up 42%
  • Non-branded search traffic up 45%
  • Natural search traffic up 39%
  • Total revenue from natural search up 13%

"We appointed SiteVisibility in 2009, and we are very pleased with the results achieved and our positive working relationship. Search is the driver of our ecommerce success."

Andrew Fieldwick,
Managing Director

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Site Visibility News

Integrated Search Innovation

The blog has been as busy as ever this month. Our ABC's of SEO series continued with H is for HTML, I for International and J is for JavaScript. Kelvin asked search professionals how they would spend a million pound SEO budget, and posted a searching piece about earned & owned media for SEO.

There were Internet Marketing Podcasts on Facebook's latest features and how to get speaking gigs as well as a re-cap of James Carson'’s social media presentation from #BrightonSEO. There were also screencasts about techcrawls and optimising title tags.

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Sharing Knowledge

Kelvin opened the a4uexpo affiliate and performance marketing conference in London on the 18th, and shared his presentation about backlink analysis on the blog.

This month he's speaking at the Local Social Summit; 'Exploring the Intersection of Local and Social Media' in London, taking part in a search vs. social panel debate on Wednesday the 9th of November.He's also speaking at the Conversion Conference at the end of the month, and interviewed keynote speaker Bryan Eisenberg for the #IMPC.

Our Social Media Manager Jo is heading to Sussex Downs College to share social media campaign knowledge with their students as part of Global Enterprise Week. Tasked with promoting a cause through social channels, they will be given twenty four hours to identify and target a specific audience online.

Caroline Austen, who coordinates business courses in Lewes said: "Working with local businesses and social enterprise organisations will enrich the learning experience, listening to real life business stories and developing practical business ideas."

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Innovate

People in the Think Tank

We're very pleased to welcome Martin Hayman to the Think Tank, our new Digital Marketing Manager.

The Think Tank is still growing! If you're an inquisitive person with a desire to work in search marketing, we are recruiting.

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That's all for this month,
The SiteVisibility team


Kingslake House, 1-5 Union Street, Brighton, BN1 1HA | 01273 733 433 | info@sitevisibility.com | Company No. 4310360