SiteVisibility Search Innovation Newsletter
September 2011

SiteVisibility News

This month we welcome The Financial Management Centre and Scribbler Greetings Cards to the Think Tank. We’re pleased to be working with them on an innovative integrated search campaign using our THEME™ methodology to connect and engage with their audiences.

August saw children descend upon the SiteVisibility offices, as we held our first Bring Your Kids to Work Day. The kids enjoyed cupcake baking, Christmas card-making and face painting as well as some music and language workshops.

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Think Beyond The Click

We have achieved some great results for iGaming staffing solutions provider Pentasia, including increasing conversions by 1500%  as well as boosting natural search traffic 92% during the campaign.

"Having worked with SiteVisibility for over five years now, we are consistently impressed with the results they achieve for us. They clearly understand our business objectives and goals for the campaign. We consider SiteVisibility a strategic business partner."

John Doyle, Group Marketing Manager

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People in the Think Tank

We’re very proud to announce that our creative director Kelvin Newman has won Young UK SEO of 2011 Award as awarded by Search Bloggers. Up against over 30 other nominees, Kelvin received 124 votes, with some great comments and feedback from Internet Marketing Podcast listeners.

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Site Visibility News

Integrated Search Innovation

As usual there has been plenty of informative content on the Internet Marketing Podcast this month, including an interview  with Daryl Wilcox PR, a Q&A session and pieces about Google+ and Link Building Tools.  There were also screencasts about Elance Outsourcing , Words to Avoid in Email Marketing and Getting Links from Guest Posts.

Our ABC of SEO series of blog posts continued with Email Marketing and Facebook PPC. This was followed up by Kelvin with screencasts on Optimising a Facebook page and a podcast about the social network’s EdgeRank algorithm. There were also blog posts about Website Migration Best Practice and Choosing the Right Hat for the Job.

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Sharing Our Knowledge

This Friday is #BrightonSEO, our very own search marketing conference, and it’s part of a whole host of great digital media and marketing events in Brighton this month. The agenda for BrightonSEO has been published and we're very much looking forward to seeing what all our speakers have to say, this time at the Brighton Corn Exchange. There's talks from top industry experts including James Carson of Emap, Erika Ungar from Boux Avenue, Jonathan Stewart of The Review Centre and our very own Graeme Benstead-Hume, with a presentation about search forecasting. He's also talking at the Brighton Digital Marketing Festival at the Brighton Dome on the 8th of September, about social measurement using Google Analytics.

We’re also taking part in WiredSussex's Digital Open Studios event on Friday the 16th of September, opening up our offices to the public to meet the SiteVisibility team in the Think Tank for some informal presentations, banter & beer.




That's all from us this month,
The SiteVisibility Team

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