The Share Centre Case Study

Integrated Organic and Paid Search Campaign for
“In the four years we have been working with SiteVisibility, search traffic has increased by 810%. Their ability to be agile with campaign tactics, working with our Marketing and in-house Technical teams has been key to the success. We wouldn’t hesitate to recommend SiteVisibility as a results-driven Search Agency.”

The Share Centre Logo November 2011 The Share Centre Case Study

Guy Knight
Group Sales and Marketing Director,
The Share Centre

Download The Share Centre Case Study

Established over twenty years ago to offer consumers an alternative to the complex world of investing, The Share Centre has developed a reputation as being a leader for quality investment advice, plain speaking, and fair value for consumers looking to invest in a wide variety of products and services, including stocks, shares and pensions and ISAs.

The Brief:
SiteVisibility was tasked with designing an Integrated SEO and PPC campaign in order to improve The Share Centre’s search rankings for a range of highly competitive finance sector keyword terms by better targeting audiences and increasing the overall efficiency of the paid search campaign.

The Strategy:

Using the THEME™ Integrated Search strategy, the integrated SEO and PPC campaign was designed to accurately target the best audience for The Share Centre including:

  • Social bookmarking and outreach
  • Providing on-going on page optimisation and support; to web developers
  • On-going keyword strategy support and recommendations

For the paid search campaign:

  • Improving the overall account quality score
  • Ad Site links and Copy Ad testing
  • Enthusiastic deployment of new Google tools

The Results:

Comparing the first three quarters in 2011 to when we began in 2008, there has been:

  • An overall increase in search traffic of 810%
  • A decrease in the bounce rate of 30%
  • An increase in practice accounts opened of 667%
  • An increase in actual accounts opened of 475%

Continued Success in 2011 – Comparing Q2 & Q3 of 2011 with Q2 & Q3 of 2010:

  • 38% increase in non-branded organic search traffic
  • 120% increase in accounts being opened and a 25% increase in practice accounts being opened
  • 33% increase in page views and a 36% decrease in the bounce rate
  • 18% reduction in cost per conversion for paid ads
  • 12% increase in new visitors to the site