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Here are a few articles we've written on topics related to online and search engine marketing.

Media and the Press - If you're a journalist or website content editor and would like us to help you with a particular search engine and web marketing feature that you're putting together, then get in touch

 

Using search engines to attract job seekers
Learn more about harnessing the power of Internet search engines like Google to increase candidate flow and job board revenue.


Performance search engine promotion
With search engine promotion being so topical in the marketing press, we just thought we'd take the opportunity to look at how us marketers can implement and measure a truly effective search engine promotion campaign.


Online marketing integration
One of the weakest areas of modern tactical marketing is the integration of online activity. The finest website and the most carefully planned search engine marketing campaign are both significantly hobbled if they aren't tightly interwoven.


The online customer is always right
If a search engine user is looking for a four-star weekend break in Toulouse, give him a four-star weekend break in Toulouse. If you sell them, of course.


Words: the new killer app?
Words are powerful little beings. And there's no doubt that they should play a major role in your web strategy.


Search engine marketing: the new PR
Being listed in search engines is valuable third-party endorsement. And that's the best promotion of all.


Personality goes a long way
Small and medium sized enterprises (SMEs) can teach larger companies a thing or two about online marketing. How? By giving their sites personality.


Potential of search engine marketing
Is search engine marketing for you and your business?


Search engine marketing scenarios
Situations you could find yourself in, if you don't think beyond the click...

 

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