Search
engine marketing & website optimisation articles
Here are a few articles we've written on topics related to online and search engine marketing.
Media and the Press - If you're a journalist or website content editor and would like us to help you with a particular search engine and web marketing feature that you're putting together, then get in touch
Using search engines to attract job seekers
Learn more about harnessing the power of Internet search engines like Google
to increase candidate flow and job board revenue.
Performance
search engine promotion
With search engine promotion being so topical in the marketing press, we
just thought we'd take the opportunity to look at how us marketers can implement
and measure a truly effective search engine promotion campaign.
Online marketing integration
One of the weakest areas of modern tactical marketing is the integration
of online activity. The finest website and the most carefully planned search
engine marketing campaign are both significantly hobbled if they aren't
tightly interwoven.
The online customer is always right
If a search engine user is looking for a four-star weekend break in Toulouse,
give him a four-star weekend break in Toulouse. If you sell them, of course.
Words: the new killer app?
Words are powerful little beings. And there's no doubt that they should
play a major role in your web strategy.
Search engine marketing: the new PR
Being listed in search engines is valuable third-party endorsement. And
that's the best promotion of all.
Personality goes a long way
Small and medium sized enterprises (SMEs) can teach larger companies a thing
or two about online marketing. How? By giving their sites personality.
Potential of search engine marketing
Is search engine marketing for you and your business?
Search engine
marketing scenarios
Situations you could find yourself in, if you don't think beyond the click...
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with any questions you may have. We are always interested to hear from website
owners who would like to share and swap articles.
