Is search engine marketing for you and your business?
Well, if you have an online offering, the answer is most probably a big 'yes'.
Let's start with some industry statistics:
- The UK population spends 12% of its media-consuming time online
- Three in four web users rely on search engines to find what they want
- 74% of web users are looking for goods or services
- 70% of online purchases start with a search engine query
- The IAB estimates that around 470 million searches are made through the top 10 UK search engines every month. Impressive numbers, definitely. But it doesn't stop there.
More than just a number
A good placement in a search engine listing is like positive public relations
- think of it as a third-party search engine endorsement of how relevant
your service is to the end user.
More importantly though, someone using a search engine is a person that's already made a decision on what s/he is looking for. Search engines deliver 'warm' customers, people who are looking for a product or service like yours. And, if your site fits the bill, they'll buy.
All in all, search engine marketing is one of the most cost-effective ways of promoting your website:
- It's best value for spend, giving good return on investment (ROI) in relation to other forms of marketing.
- It's targeted, because you only reach people already active in the 'buying' process.
- And it's great for tracking customers, their behaviour and preferences, so that we can market to them in the most effective way.
To find out how we can help you improve your search marketing efforts why not contact us.
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