Last week, Google announced via email and a banner in Google Analytics that in March they’ll create a Google Analytics 4 (GA4) property for you or update the configuration of …
#682 How to Successfully Migrate to Google Analytics 4 w/ Jeff Sauer, Founder of Data Driven U
In this episode, we welcome Jeff Sauer back to the Internet Marketing Podcast. Jeff joins us to discuss the intricacies of Google Analytics 4 migrations, including: Jeff’s approach to learning …
#681 Getting Comfortable with Data Analysis, with JJ Reynolds, Head of Marketing and Analytics at Media Authentic
In this episode, we’re joined by JJ Reynolds, Head of Marketing & Analytics at Media Authentic. JJ joins us to share his advice on how to get more comfortable with …
Google Analytics 4
Google Analytics 4 Services Book a free consultancy call {%%{base64content 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 }%%} {%%{base64content PGRpdiAgY2xhc3M9IngtdmlkZW8gZW1iZWQgd2l0aC1jb250YWluZXIiID48ZGl2IGNsYXNzPSJ4LXZpZGVvLWlubmVyIj48aWZyYW1lIHNyYz0iaHR0cHM6Ly9kcml2ZS5nb29nbGUuY29tL2ZpbGUvZC8xeUtYR1ZmaGhNdEtFY25zVXlKbnl0Sl9ZYjBBWjhJSGcvcHJldmlldyIgd2lkdGg9IjQ0MCIgaGVpZ2h0PSIyMDAiPjwvaWZyYW1lPjwvZGl2PjwvZGl2Pgo= }%%} {%%{base64content 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 }%%} GA4 AuditingAssessing whether your property set-up and tracking are optimal {%%{base64content 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 …
How To Add Google Analytics To WordPress
Adding Google Analytics to WordPress can be done by using one of four methods: Adding Google Analytics to WordPress using inline tracking code. Adding Google Analytics to WordPress using plugins. …
Pentasia Case Study – Google Analytics Audit, Upgrade and Configuration Work
Executive Summary There are two occasions in particular when it is imperative that your Google Analytics account is configured accurately. These are: During a migration When you’re re-evaluating marketing strategy …
#386 Recent Google Analytics Announcements: Interview with Jeff Sauer
In today’s episode of the Internet Marketing Podcast, Andy is joined by Jeff Sauer, experienced marketer, entrepreneur and founder of Jeffalytics to discuss the latest goings on in the world of …