Measuring Social Media – is there an open source solution?

In Social Media & Online PR, The Digital Marketing Blog by KelvinLeave a Comment

I had the pleasure of attending the first inaugural meeting today of the MeseaurementCamp which could probably be described as cross between an un-conference and working group aiming to try and create some standards in the world of social media marketing.

So how long does the wisdom of crowds say the piece of string is?
Creative Commons License photo credit: The Shopping Sherpa

The session organized by Will McInnes was interesting, all the attendees seemed to have a positive attitude and there was plenty to take away from the session. It seems the Wiki is going to be the focus of much attention going forward.In the coming weeks it should have a comprehensive list of the various proprietary metrics currently being used to measure campaigns loosely grouped into the type whether it be action orientated, related to feelings or attitude or most importantly to most clients related to the bottom line.

Also it should be acting as a central depository of some standardized case studies, to enable clients to understand the type of campaigns that have been successful in the past and help agencies benchmark their performance.All very exciting and appropriately in an open wiki, where everyone is free to contribute. I’m hoping a few of the SEO’s who read this blog and dabble in social media could contribute their views and opinions to the project.At the meeting I was the only representative from an search agency. I know a lot of other firms including Anthony Mayfield down the road have expressed an interest in the project so it’d be great if it could be a collaboration between web developers, PR agencies, SEO companies and analytics providers.So get involved…I really think the industry as a whole will benefit from some shared metric, vocabulary to help clients compare apples to apples and this project from my point of view seem ideal.So if you work for an agency get on over or if you a client looking for a supplier be sure to keep a close eye on the site, hopefully over the next couple of months it’ll help you make an educated decision who to choose when you need an external supplier or benchmark your internal performance.Also hi to [tag]Dan Thornton[/tag] from my old workmates at emap (now bauer) [tag]Mark Rogers[/tag] from Market Sentinel & [tag]Robin Grant[/tag] from 1000heads plus the [tag]Nixon McInnes[/tag] crew


  1. Nice post mate and thanks for including me. The list at the top is in order of importance right? 😉

    Lyndon – I like your philosophy of which conferences to attend, a man after my own heart!

  2. Thanks again for asking me Kevin – a real pleasure.

    It’s good to see that we all seem to agree that there is no-need to have an inferiority complex when it comes to the industry in the UK. You only have to look at the likes of Rob Kerry, Dixon, Dave Naylor, Mike Grehan, etc… to see that we can more than hold our own.

    Please note, I am not in ANY way putting myself in the same bracket as the names above (except when it comes to drinking, because Rob’s only 12)!


  3. How does one assess how good or not good a SEO is? How do you know that the UK SEO’s are not way better than the USA SEO’s?

    I don’t even know if my closest associates in the industry are actually good or not good. Unless I view and know exactly the clients of a firm, how would I know if they are indeed any good or not? Do you all really know how good that firm is you met at a conference? How? Is it because they spoke at that conference? Does that make them good as well?

    Hmm, erm. Interesting stuff how the SEO industry will actually say this firm is good or that firm is good, etc. I’ve always wondered how you judge these firms. I guess I must be missing something. There seems to be a misconception out there that states the SEO’s in the states are one up on SEO’s elsewhere. Tell me; exactly where do you come up with that opinion? Don’t sell yourselves short over there. You would be very surprised at some client websites of some of these so-called “A” listers you hear about.

  4. Excellent stuff Kelvin – a real pleasure to have been involved.

    Have a grab that beer sometime soon.


  5. I’m glad everyone agreed to get involved….
    I’ll admit collectively it’s a bit of a beast but definately given a good insight into what some of us in the UK industry are thinking.

    Even if we can’t all agree that Brighton is the centre of the universe!

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