Writing for the web revisited – Podcast Episode #39

In Internet Marketing Podcast, The Digital Marketing Blog by KelvinLeave a Comment

In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create.

We’ll also be hearing about a new tool from Google for find out the key phrases that you should be optimising your pages for.

And we’ll be talking to a man who has his CRM system talking to Google Adwords.

Topics covered:

  • Google insights – compares volumes for different search phrases
  • Twitter search for monitoring twitterings
  • Twitter Tools for WordPress for creating blog posts of you day’s twittering
  • Tweet from you iPhone with Twitterific
  • How people read on the web
  • The importance of summaries
  • The proper way to bold your text
  • The correct use of links
  • What every page should have
  • The 4 questions you should ask of your web pages
  • The ideal copy length for good search
  • Whole site verses single page search optimisation
  • Salesforce integration with Google Adwords
  • Capturing customer enquiry data straight into your CRM system


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