There are a lot of things which could ruin the SEO industry. If you read the blogs you could be forgiven for thinking anything from paid links, usability, social media, page rank sculpting or the latest blackhat tactic could kill this thriving industry.
But though in their own way quite important, they are really just storms in a tea cup. The real threat to the industry is the loss of trust in the sector due to unscrupulous cold-calling agencies.
In my spare time I do a little bit of wedding dj-ing, and though I built a website it suffers from cobblers shoes. Having said that it still ranks in the top ten or twenty for all my keyphrases and generates more than enough leads to keep me and a couple of my mates playing ABBA to drunken aunties as often as we can manage. But despite this, a couple of times a month I get phone calls offering me SEO services.
And this is bad news; it erodes trust in the industry, and if we’re not careful we’ll find ourselves in the same category as estate agents and double glazing salesmen.
I know that everyone has got to make a living, and it’s tough to make a dime out there at the moment, but if companies have got to to the stage of googling a keyword, finding who’s ranking on the second page, cold calling them and pretending to sell SEO when really they are selling PPC I worry.
As annoying as they are I like to play-along sometimes, so if you’re getting these annoying calls I reccomend asking any of the following