Real Time Search Might Not Be Good News For Your Brand But It Is For Twitter

In Social Media & Online PR, The Digital Marketing Blog by KelvinLeave a Comment

We’ve already talked a little about Twitter tweets appearing prominently in the search engine results pages. It’s open to exploitation that’s for sure…

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If you’re a big brand, this is especially worrying, as someone else might be getting the lion’s share of your branded search, but it’s not all bad news. There is one company that’s doing great out of Google rolling out a huge but half-baked change in their search results – Twitter.

You don’t need to be a genius to realise being number one result for thousands if not hundreds of thousands of search results is going to send huge amounts traffic to Twitter, but this nice little graph shows the traffic to Twitter in December.


Not bad aye? Well hopefully Robin Goad, Heather Hopkins or one of the other lovely analysts at Hitwise can share their data on this because I’d love to know how much extra traffic this real time search is sending to Twitter.

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