I love the process of putting together a whitepaper,
You can take processes you use internally and package them up to share with the industry, you can use the opportunity research new areas and strategies or, in the case of our latest whitepaper, take some complex ideas and synthesis them into a coherent whole.
In The Marketing Directors’ Guide to Search we’ve tried to take the insular world of search into the wider marketing mix.
We’ve all heard about search engine optimisation but what’s all the fuss about, and how do you make it fit seamlessly into your existing business marketing strategy?
The Marketing Directors’ Guide to Search will show you how existing common marketing models like Ansoff and Boston can be applied to the world of digital marketing.
Download The Marketing Directors’ Guide to Search here or pick up a copy from our stand H32 at TFM where we’re also giving away a pair of noise cancelling headphones