Brighton SEO – The Evolution of Linkbuilding – Lucy Freeborn ( @LucyAF ) #brightonseo

In BrightonSEO, SEO, The Digital Marketing Blog by SimonLeave a Comment

This morning’s presentation was delivered by Lucy Freeborn, Head of Social Media and Content at Leapfrogg. Her presentation offered some great insights into “The Evolution of Link Building”.

Her talk featured a lot of key information on PR aspects of link building and how SEO can learn from PR strategies. She encouraged SEO companies to contact PR agencies to discover what methods they use and what works for them.

She looked at how link building has evolved over time from basic activity to more complex marketing, supported with case studies of successful campaigns that have delivered results.

The presentation included Leapfrogg’s approach to link building, case studies of different link building techniques that they use and how they are able to mix and match link building, allowing them to be genuinely strategic and ultimately help clients generate revenue.

The main point which Lucy insisted on was that many PR agencies are not SEO specialists. She stressed the importance of the work that SEO agencies provide and that they have a competitive advantage in many areas over PR companies as they provide a much wider and deeper marketing service online.

Please take a look right here if you want to find out more about Lucy Freeborn

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