What Does Canonicalization Mean & Why Does it Matter?

In Screencasts & Presentations, SEO, The Digital Marketing Blog by KelvinLeave a Comment

In this screencast, Kelvin explains Canonicalization: the scariest word in the land of SEO. He’s taking you through why all the content on your site should only be available on one page, making it simpler for search engines to find the correct page, how to maximise your link equity, and how to deal with the two URLs for your site.

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