Market Research: Informing SEO and Link Development – Rosie Freshwater #brightonseo

In BrightonSEO, Screencasts & Presentations, The Digital Marketing Blog by AlanLeave a Comment

Rosie Freshwater is Managing Director Leapfrogg, and founded the Brighton-based agency specialising in digital marketing of premium retail and travel clients in 2003.


Rosie’s talk was all about how market research can help to inform SEO and linkbuilding strategies. It focused on how understanding a client’s target audience can help to develop useful content which will appeal to the influential individuals who can help promote it.

Photo used courtesy of John Vetterli on Flickr

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