Movember UK: Penhaligon’s Pop-Up Barbershop

In News, The Digital Marketing Blogby AlanLeave a Comment

As you might have realised from our blog and twitter activity recently, we’re proud to be partipating in Movember again in 2011. The aim of the campaign is to increase awareness of men’s health issues and raise funds for related charities. We’re really pleased to announce that Penhaligon’s are also participating in Mo-mania this month.

Ever since they treated us to a fragrance profiling session, we’ve known that Penhaligon’s are a unique brand with a rich history and an expert knowledge of their field. It seems that they’re also charitable sports, as not only are the team cultivating crumb catchers this month to help raise sponsorship money and awareness, but they are also opening up a pop-up barbershop at their flagship store in Covent Garden, offering free moustache trims for Movember participants, or “mo bros”.

It’s been over 140 years since the first Penhaligon’s barbershop opened on Jermyn Street, and for Movember this year they are resurrecting their gentleman’s shaving service. Mo Bros will be able to book an appointment at the barbershop during Movember, and can have a complimentary moustache trim to keep them looking refined and gentlemanly.

Penhaligon’s have generously agreed to donate 20% from all sales of shaving products during November to Movember.

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