How Will Siri Change Search?

In News, The Digital Marketing Blog by MilaLeave a Comment

As you’ve probably heard, Apple has recently introduced Siri. Siri allows a user to speak into their iPhone in order to set reminders, dictate texts, emails and notes. More importantly for the search industry, Siri does web searches in answer to questions like “is there somewhere to eat around here” or “what’s the weather like in Paris”.

Many in the Search community are debating what this means for search, as asking Siri a simple question will differ from accessing the web and doing a search. We’ve rounded up some articles about the anticipated impact that Siri will have, in particular on local search.

What do you think? We’d love to hear from you. We’ve got a debate here in our LinkedIn Group.

Here are a few that we found interesting.

Siri, Are You Taking Over Mobile Search?

3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business

Siri, What Can You Teach Search Marketers?

How Apple’s Siri Could Destroy Local SEO

The End of SEO as We Know It

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