In this episode of the Internet Marketing Podcast, Kelvin and Andy are talking about the recent update in Google’s algorithm, which as been dubbed Penguin. Google have said they’re trying to pick up on over optimisation, keyword stuffing, black-hat tactics, and use of strategies which are against their guidelines.
We’ve also written a blog post about it, so feel free to comment there or here, or in SiteVisibility’s LinkedIn group if you’ve got any questions or concerns about Google’s latest change.