At SiteVisibility, we are always very excited to get involved in charitable, community and environmental projects and initiatives. This year, our commitment to raise £1600 for children’s charity NSPCC has come with several great projects, such as our Uniform at Work Project, a Digital Pub Quiz and an Inter-Agency Football Tournament.
Earlier this year, we had the opportunity to support our client Bishop’s Move, one of the UK’s largest removal companies, in a new and exciting partnership with disability charity Scope. In January 2012, Bishop’s Move teamed up with Scope to deliver a brand new de-cluttering service. We decided to join in the partnership and support and promote the campaign online.
The initiative has been extremely successful, with a total number of 1,519 bags donated to Scope so far, a total amount of £30,380.00 worth of donations since the campaign launched.
To help reduce stress when moving home, the partnership is a great initiative to provide a supportive de-cluttering service for their customers by collecting unwanted items from their removals, which were then donated to Scope. Provided with Scope Charity Donation Sacks, home movers were empowered to donate any unwanted items – such as clothes, shoes, bags, jewellery, books, CDs, DVDs, and even furniture – during their house move, which were then collected by the Bishop’s Move removal van on the day of the move and directly donated to the Scope shops.
SiteVisibility supported campaign promotion across various online platforms, focusing on social media platforms in order to build the necessary online buzz and engagement to further increase reach and awareness of the partnership across the web.
To celebrate the partnership, SiteVisibility assisted in the planning, execution and promotion of a nationwide PR stunt which took place in a number of locations across the UK in June and July 2012, where Bishop’s Move vans delivered donated items to a local Scope shop, which were passed on by a team of volunteers, staff and customers from the van to the shop – forming a ‘human donation chain’ of donated items. Volunteers were notified of the stunts through offline as well as online press channels and across social media platforms such as Twitter and Facebook.
At a very successful the donation relay in Exeter, international rugby star Sireli Naqelevuki added a little bonus by joining in with the volunteers as they passed on the donation bags from the removal van to the Scope shop in Sidwell Street. This resulted in a great amount of offline as well as online excitement and press coverage. Read on.
Sireli Naqelevuki helps support Bishop’s Move & Scope partnership
The total of donated items continues to grow rapidly and we are very excited to see what the end of 2012 will bring!