The Benefits of Beta AdWords Image Extensions

In PPC, The Digital Marketing Blog by Maffo1 Comment

image adwords extensions

Many advertisers will understand that it’s often a lot easier to ‘show’ rather than ‘tell’ when promoting a business. With that said, Google is now currently running a Beta version of  image extensions which will allow your search ads to be much more visual. This means your products get to standout which is so important these days especially when you consider how crowded the marketplace can be.

The web is constantly evolving and this is yet another innovation in which Google is making the search and user experience much richer. More than one in six searches on Google today provide results with visual content. Image extensions will show up when Google decides that the search term is relevant enough.

Until now, product image ads were the only way to include image content in AdWords ads, and those were limited only to product results (see below).

product image search

The new extension opens up visual options for a much wider range of advertisers.

At this point, it is not known how many ads will be able to display image results for the same search result or if there will be overlap with product listing ad results. You can see from the example at the top of the post that the extension can be combined with sitelinks and potentially, other AdWords extensions.

What Are The Benefits of Image Extentions?

  • More descriptive and informative ads
  • Enhanced visualisation of ads
  • Larger ad space stands out amongst crowded marketplace
  • Better quality of visitors
  • Reduced bounce rates
  • Reach qualified shoppers
  • Your products appear on mobile and tablet devices
  • Possibility to combine with other extensions, promises to deliver some of the richest online ad space available

Try Beta Image Extensions Today!

Currently Google is asking small business owners and other advertisers to fill out an image extensions interest form if they’d like to participate in the beta version.

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