Google Authorship – will we miss it? – Felice Ayling – Podcast Episode #263.5

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In this week’s Internet Marketing Podcast Andy talks to Felice Ayling, Digital Media Director at SiteVisibility about Google’s recent decision to remove the authorship functionality from search results. Felice discusses how it worked and the benefits that came from using it. She then goes into why Google dropped its use as not many website owners actually adopted it, therefore not improving the user’s experience. Finally she mentions how authorship can still be identified in search results if the writer has a Google+ profile.

Malcolm Slade’s article in favour of authorship.

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