Balancing the creative and tech – Scott Lawson Interview – INTERNET MARKETING PODCAST #280

In Internet Marketing Podcast, The Digital Marketing Blog by KelvinLeave a Comment

In today’s episode we talk to Scott Lawson the founder of Trackpal, a marketing reporting and measurement platform. He’s talking us through the hard balancing act between creative and technology. Coming from a Film background Scott’s got an interesting perspective when combined with his software experience. He has some great advice on bringing together those different skills sets and how really take advantage of the opportunity.

What should we be measuring and why!

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