Today we talk to Kelvin who has recently been working with BITC (Business in the Community) on some of the ways you can communicate using digital. If you’re new to this you’ll benefit greatly from a very good introduction to some of the topics that are important.
Online marketing is hugely competitive and it won’t get easier, especially taking into account all of the social networks and brands. Kelvin talks about the four things you need to do, in order to communicate successfully online – insight, content, distribution and measurement.
Kelvin recommends tools that can help you with each and every step, explaining in detail what each tool can do for you.
Insight – Google trends
Distribution – Followerwonk
Content – answerthepublic
Measurement – Google analytics Buzzsumo