Measurement & Insight

We are a Google Analytics Certified team (meaning that we have multiple team members that have passed their Google Analytics Individual Qualification exam).

We practice what we preach, with our staff often providing their measurement and insight advice via our blog and podcast.

More importantly, we have detailed case studies and testimonials from clients based on the web analytics services that we have provided them.

We'd love to talk to you about them.

We believe that having a robust measurement plan is crucial to marketing success.

While we're happy to help you configure your analytics platform to aid accurate data collection and improve your reporting capabilities, we think the true value of our service is found in being able to provide you with visitor insights to help you improve performance against your business objectives.

Examples include:

• Identifying high value customers
• Highlighting popular products and services
• Diagnosing and fixing user experience issues to increase conversions
• Surfacing seasonal user and industry trends
• Discovering new potential audiences to market to

Well… not exactly.

Though an average web user is likely able to place the basic Google Analytics tracking code on their website, out-of-the-box Google Analytics is far from perfect, particularly if you’re a company that relies on Google Analytics as your primary web analytics tool.

Google Analytics requires configuration to improve the accuracy of data collection and there are many enhancements you can make to Google Analytics to improve the level of insight you’re able to surface in respect of your customers, conversions and website interactions.

If you’ve never configured Google Analytics beyond putting the basic tracking code on your website, you’re likely missing out on a world of insight!

Our Measurement and Insight retainers start at approximately £2,000 a month.

We can offer our Measurement and Insight services as a single service retainer, or as part of a wider digital marketing retainer.

We can offer custom quotes on Measurement & Insight projects if you’d prefer not to sign a longer contract and have a clear understanding of what you need to achieve.

Yes!

We often work with companies that are not looking to sign retainers or just have very specific problems they’d like us to solve.

Yes.

Though most of our clients use Google Analytics as their primary web analytics software, we can still help you if you if you use any other major web analytics platform such as Adobe Analytics or Coremetrics.

We’re also experienced in using a wide range of UX, CRO and data analysis tools.

Yes, we’d be delighted to!

Yes, we’d be delighted to!

We sure can.

It’s important to know that we might need to meet or call you first so that we can understand more about your requirements, your website platform and any developer resource you may or may not have.

These factors can also impact the cost and length of the project.

Yes we can.

It’s important to know that we might need to meet or call you first so that we can understand more about your requirements, your website platform and any developer resource you may or may not have.

These factors can also impact the cost and length of the project.

We understand that there are many reasons that businesses struggle to set KPIs and targets.

We’re able to walk you through the entire process of setting KPIs and targets relevant to your business objectives. We’ll even make sure you’re set up to know exactly how you’re performing against your targets at any given time.

Yes.

We’re experienced in handling data governance issues in large organisations and can help to improve account structure, data governance processes and user management control.

MeasureFest is a sister-conference of BrightonSEO (of which we are co-founders!) and is dedicated to web analytics, conversion rate optimisation and business intelligence. It takes place on the day before BrightonSEO, in Brighton.

Our clients and partners receive 50% off MeasureFest tickets, which includes a ticket to BrightonSEO.

Through MeasureFest we have unique access to some of the greatest minds in digital analytics.