Looking back at MeasureFest 2015

In Measurefest, The Digital Marketing Blog by Marcos MartinLeave a Comment

Last month, MeasureFest kicked off for another successful edition down in the city of Brighton. For those of you who don’t know already, MeasureFest is an event that takes place over two days (24-25 November) around Web Analytics, Conversion Rate Optimisation and Business Intelligence.


On the first day there were several training courses that covered different subjects relating to Metrics and Reporting. I was lucky enough to attend the Advanced Google Analytics training session, hosted by the lovely Nikki Rae from Future Insights. It was great to meet Nikki and learn a bit more about the powerful (and sometimes underused) tool that is Google Analytics. The fact that the session was supported by practical exercises (each of us had our laptops with our own Analytics accounts to test) was great, and Nikki was very approachable and helpful with all of our questions. The session took place in the beautiful Old Ship Hotel and I must mention the delicious lunch we enjoyed at the hotel’s restaurant!

On Wednesday MeasureFest moved to the Corn Exchange, where a big stage saw some of the biggest experts in Attribution, Testing and Measurement share their knowledge and expertise. SiteVisibility’s very own Kelvin Newman played host and moderator and, as always, there was plenty of caffeine on hand to see us through the day.

There were too many great tips shared during the Attribution, Testing and Measurement sessions to put in one blog post, so here are just a selection of my favourites!

  • Don’t simply go for an Attribution Model for the sake of it; learn what each digital channel can bring to the table.
  • Use tools like Supermetrics, R or Analytics Edge to manage your Google Analytics Data outside the Analytics interface.
  • Take Asda’s lead and break your Testing process down into three stages, Ideation, Triage and Road mapping.

If you’d like to see the full line up, learn more about MeasureFest or attend the next event, make sure to visit http://www.measurefest.com and subscribe to the mailing list.

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